• Home
  • Blog
  • Importance of Email Marketing Benefits for News Bloggers

Importance of Email Marketing Benefits for News Bloggers

Written by Devi and Updated on September 1, 2022  1 Comments ]

When you start blogging, understand the importance of email marketing and integrate one from day one.

Hello Friends, today I will discuss about the Importance of Email Marketing for a blogger. It is an often less-discovered strategy to drive more traffic to a blog.

If you’re a blogger and are still unaware of the importance of Email marketing, this article will guide you with more information on the same.

To put it simply, Email marketing helps in constant communication with potential or current customers via Email. It is a vibrant and powerful way to connect with people.

Do you know anyone who doesn’t have an Email address in today’s world? No, it’s difficult to find somebody. Email is a big part of our lives.

Importance of Email Marketing

You probably receive many daily Emails, either from friends or marketing companies. You tend to read any of them, get inspired by them, and even look forward to more.

If you doubt that you are a blogger and why you care about Email marketing, then read more for the reasons behind:

Email is direct, personal, targeted, cost-effective, and flexible. Its ROI can be 3800% and a lot more.

Are you still in confusion about whether you can implement Email marketing to grow your business as a blogger? Let me tell you.

7 Reasons Why Email Marketing is Important?

If you are a new blogger after your first blog creation, your next target would be creating more traffic. Also, find ways to make new and more blog followers.

There are many different ways of promoting your product. But I would suggest Email marketing would serve as a sales funnel and helps in more customer engagement.

All organizations use Email to differentiate themselves from others and as an easier way to connect to customers. The following are a few reasons to emphasize more the importance of usage of Email marketing.

1. Sending Emails are Highly Targeted

Highly Targeted

The first step of Implementing the Email Marketing strategy is to find the right set of audiences. Then try to understand them to engage them better.

Would you like to keep a constant touch with existing and potential clients? Want to keep them informed about new products, services, and upcoming events?

Targeted Email Marketing is a feasible option allowing both small and large businesses to reach their audience with personalized messaging in a cost-effective way.

Email Marketing is the right choice if you want to communicate with your clients directly or distribute your special offers.

It is an extremely cost-effective, fast, and easy way to access your targeted audience by sending personalized promotional messages at your convenient time.

After implementing EMS you can see the difference in increasing your brand awareness, building a loyal customer base, and improving conversions.

To tailor a targeted Email, try to customize every part of an Email and make targeting a key ingredient of your overall marketing strategy.

Use a few targeting tactics such as segmenting the Email list based on their location, Gender, etc to build out an Email with maximum relevance and resonance to your customers.

2. Emails are Economic and Cost-Effective

Economic Low Cost

No matter what new strategies arises in this digital world, one thing will always remain the same. You want to find new powerful formulas to reach audiences efficiently.

Even if there is an explosion of new technology or the evolution of new social networks, every marketer keeps coming to the old traditional emails.

According to the Direct Marketing Association (DMA), the reason behind this is the highest ROI generation on every $1 spent. EM generates $40 in ROI.

Traditional marketing tactics like TV, print ads, or direct mail are costly. It involves shooting and other equipment costs, but luckily, Email marketing does not require higher expenses.

Be aware that even with emails, you can create the same creative images as other direct marketing does. It is an added benefit of having one click on your website.

Perhaps, with the correct maintenance of an Email list, the cost benefits increase as you establish a closer relationship with the recipients. Overall, cost-benefit is the main reason why your business should leverage the importance of Email marketing.

3. You can send Personal and Customisable Emails

Personal Customisable

The best way to connect with subscribers is to personalize your emails. You can achieve it by sending targeted, deliberate to the right person at right time.

Bloggers do a common mistake of sending one Email to the segmented Email list. Addressing all the segmented audiences commonly sometimes is ignored by most of the readers.

But by using your Email marketing software correctly, each campaign sent will be addressed separately. It will contain the Individual recipient’s name in the subject Email and be delivered to their Inbox.

Customers tend to respond to relevant messages targeted to them either by their name or featuring offers that are specific to their needs.

According to surveys,

Emails with the recipient’s name in the Email’s subject line are 26% more likely to be read. — Experian

Personalized email messages increase click-through rates by an average of 14% and lead conversion rates by 10%. — Aberdeen

81% of online shoppers like to receive Emails based on previous shopping habits a result of targeted Email Marketing — eMarketer

In Email Marketing, it’s important to build loyalty and trust in your brand. On the whole, it’s also important for building strong relationships with leads, current, and even past customers.

4. Email Marketing is more Effective than Social Media

More Effective Than Social Media

There is no doubt that social media is one of the powerful weapons for any business marketing. Because of its frequent algorithm changes, Inactive user cleanups happening on Facebook, and Instagram people tend to go back to using their Emails.

Do you wonder why most people prefer sending Emails?

It’s personal. Today’s consumer inbox is filled with loads of marketing messages, and they tend to respond only to personalized and relevant messages. With Email Segmentation, you can personalize your content by fulfilling the subscriber’s preferences and buying patterns.

It’s instant. Consumers like to get to know about exclusive offers and last-minute deals on trending products in the markets. Sending Email campaigns allows your small business to send alerts instantly.

Marketing through sending Emails not only helps in building a personal relationship. Also in a way helps in getting feedback, collecting surveys, and conducting one-to-one private discussions.

Try to disdain yourself from the feeling that you invade the audience’s space unnecessarily. Unless you choose the right message and the right recipients.

5. You can Measure and Track your Marketing Efforts


One of the most crucial steps in Email Marketing strategy is choosing the right Email Marketing service tools. Choose an Email service provider wisely because it eventually helps you to track a few important parameters.

Which gives you a real picture of how your E-mail campaign is progressing. It gives you information on who opened your Email, which links were clicked, and how many people unsubscribed.

It also enables doing Multivariate Testing which means sending different versions of Emails or subject lines to consumers. Eventually helps in calculating their interest and expectation level.

After knowing ESP metrics output you can make adjustments accordingly and improve your effectiveness. Email marketing metrics are important to keep track of as you monitor and measure your internet marketing strategy.

It also measures the audience’s response to melting offers added in the Email subject lines. All the above things can be easily tested, measured, and improved upon using ESP.

6. Communicate with your readers regularly to take action

Action Oriented

As I have stated earlier, It’s always important to maintain constant communication with the consumers.

Email Communication might consist of any offers, coupon codes, federal rewards, vouchers, etc.

Emails by nature are transactional, you have to either click through, sign up, convert the coupon, or delete it. These action-oriented Emails might end up as a whole creating a rise in lead generation.

Increase in click-through rates, site visits, or the least possibility of creating awareness about your brand.

Eventually, by implementing this Email Marketing strategy you can stay in the consumer’s mind for some time.

7. Reach Mobile Users by Designing Device-Oriented Mails

Multiple Device Oriented

Email Marketing will be an effective, flexible tool as long as mobile users are accessing the internet. As a marketer ensure that your Email messages are effective equally for mobile consumers as well.

For that, you will need to create Email content with a responsive design. It has to provide subscribers with the option to view HTML or Emails with visuals.

Any images or videos that are used in your content should be mobile device compatible as well. The Email links added in the content can be clicked on and lead to targeted pages that are also mobile-friendly.

There are also tools available like Email Marketing Campaign Software MailerPort. Through this, we can more efficiently organize the campaign and we can expect more fruitful results.

Tips for Successful Email Marketing

Successful Email Marketer

Email Marketing is a powerful and vibrant tool among all other marketing tactics. To run a successful business you should be aware of the importance of Email Marketing.

Also, following the below tips you can implement the strategy successfully.

1. Write a Catching Subject Lines

In any type of marketing, headlines are important, as in the subject lines in Email Marketing. Here are a few tips that you can follow to make the subject line vibrant:

Attractive: Any promotional Email sent should have an open, appealing subject line.

Brief: Headlines are meant to grab attention so the audience tries to look for catchy but crisp ones.

Personal: When the headline is addressed personally, there are chances of a rise in click-open rates.

2. Create Attention-Grabbing Content

Creating every campaign describes your personal goal of Email Marketing. Your intention might be either getting more personal with your audience or looking to increase blog visitors.

To make your newsletters stand out, send appealing content filled with clear values and communication styles. There are many strategies available to increase your open rates such as testing time and using engaging headlines.

It all starts with sending content to people that they are waiting to read. Influencing readers start by building trust by sending them highly valuable and relevant content.

3. Polish your Email Content

Email interactiveness is considered an integral part of Email marketing. The demand for Email Marketing increases which simply means Email interactiveness has become more.

Polishing your Email content with embedded videos keeps consumers interested and engaged. which can make them head back to your site repetitively.

By creating more interactive Email content, your business will not only be able to capture the audience’s attention. But you’ll also be able to integrate other channels like Video share into your digital marketing.

4. Use Call to Action

Every marketing message that carries the call to action encourages consumers to do a multitude of things in one click. Keeping CTA buttons helps to acknowledge your brand, sign-up, visit your website, and to make a purchase.

An Embedded CTA button can be used to make people sign-up for your latest course, and direct them to your blog site. You can also ask to share content on their social networks, and offer discounts. The above are just a few things you can do to inspire action using Email.

5. Build a Quality Email List

Creating and maintaining Email list hygiene is essential for any Email marketing strategy. The entire point of your strategy is to have your content reach your targeted audience.

And if users don’t open received Emails, you need to reassess your strategy or your campaign content. Email list opt-ins are a great way to gather the subscriber’s list who want to benefit from your information.

So create a Healthier Email blog list only after the user’s consent. After monitoring the Email bounce rate conclude the users, and clear all the disengaged users.

6. Segment Your Lists by Interest and Activity

Segmentation is one effective tactic that helps to increase the personalization of your messaging. It is the process of dividing your subscriber list into different groups based on their interests or demographic information.

By doing this you can ensure that your subscribers are getting the most appealing types of content and offers. This increases relevancy, which can lower unsubscribing rates and improve conversion rates.

This personalization is not possible in any other marketing type like direct mail. This is the reason why it is highly relevant to the importance of Email Marketing.

Top Email Marketing Services For Bloggers

Best Email Marketing Services

If you are a serious blogger, you would have understood the importance of building an audience. It’s very easy that you can make visitors head back and forth to visit your site just by writing great content.

But the best way to grow and maintain the mass is by using Email Marketing services such as:

  1. GetResponse
  2. AWeber
  3. MailChimp

It’s important to choose the service provider wisely at the beginning. Because switching to the better one would create a huge loss of the blog list.

1. AWeber

AWeber is one of the best Email Marketing service providers, but it has fewer features compared to others. But as a good Email creator and other features such as RSS to Email.

Inserting images in the Email through Aweber is easy because of its unique feature of drag and drop option. Aweber offers a free 30-day trial. You have to pay and use its analytics feature.

Plans and their Pricing

Rates vary depending upon the number of subscribers

  1. Basic Plan: 19$ PM up to 500 Subscribers
  2. Premium Plan: 29$ PM from 500-2500 Subscribers
  3. Advanced Plan: 49$ PM from 2501-4500 Subscribers

2. GetResponse

GetResponse is a full-service marketing platform that is not only meant for Email Marketing. It offers landing pages, webinar hosting, and even marketing automation options.

The other prominent feature includes the Landing page designer tool. It enables you quickly draft ad campaigns and special promotions. Save your templates and snippets (text or pictures) for regular use.

One of the cons of this service provider is that the Email templates are outdated. Price is scaled higher as the mailing list increases.

Plans and their Pricing

  1. Basic Plan: 15$/PM for 1000 Emails.Features Include – Sending mails and engaged contact base.
  2. Plus plan: 49$/PM  for 1000 Emails. Features Include – Generating leads and Selling products.
  3. Professional Plan: 99$/PM for 1000 Emails. Features Include – Results optimization with pro automation and integration.

3. Mailchimp

MailChimp ranks right top due to its excellent customer service and its abundance of features. Similar to GetResponse, the feature includes inbox previews, time travel, mobile apps, etc.

It has got beautiful template designs for drafting emails. MailChimp also enables you to send print postcard options to your subscribers. The only drawback with Mailchimp is that it cannot be used for affiliate ads.

Plans and their Pricing:

  1. Basics are free for all small Businesses.
  2. Essential Plan: 9.99$/PM Features include email templates and A/B Testing.
  3. Standard Plan: 14.99$/PM Features include event-based automation series and advanced audience insights.


For either a beginner blogger or a pro blogger, this article dealt with the advantages of Email Marketing. By now, you would have known the tips to grow your blogging business to the next level.

You can do it simply by knowing the importance of Email Marketing and implementing it effectively. This article guides you through the following things:

  1. How to create the Email marketing plan?
  2. Growing your email list.
  3. Maximizing your open rate.
  4. Email types to use.
  5. Writing a great subject line and many more.

To Maximize your return on Investment, start Email Marketing by choosing the right ESP from the start.


What Others Are Reading Now?

1 Comment(s) on Importance of Email Marketing Benefits for News Bloggers

Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Hey, I read your article and it clearly explained how email marketing works.

    I got a question though:

    From the analytics point, what are the important metrics to measure the success/ failure of an email marketing campaign?

    If you have written an article regarding the same, please guide me through it.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}